Semantic Aspect of Indonesian Advertisements for Overseas Promotion : Case Study on Wonderful Indonesia Youtube Channel

Authors

  • Aviza Alyama Aviza Universitas Bina Sarana Informatika
  • Danang Dwi Harmoko Universitas Bina Sarana Informatika
  • Suwarsito Suwarsito Universitas Bina Sarana Informatika

DOI:

https://doi.org/10.70052/eja.v1i2.207

Keywords:

Advertisements, Aspect of Meaning, Semantics, Types of Meaning

Abstract

This study aims to identify the types of meaning and aspects of meaning contained in the advertisement Wonderful Indonesia YouTube channel this research uses a descriptive qualitative method. Data in advertisements, The Largest Matrilineal Society in the World, Borobudur Temple-Where History Lives Forever and We Love Bali are analyzed using semantic theory. The results of this study indicate that there are 12 types of meaning; 50 Grammatical, 156
Lexical, 30 referential, 39 non-referential, 33 Denotative, 21 Term meaning, 1 Associative meaning. There are 3 aspects of meaning; 3 senses, 7 tones, 3 intentions, 1 feeling. The dominant types of meaning found in this advertisement are Grammatical meaning, Lexical meaning, and non-referential meaning. The most dominant aspect of meaning found in this advertisement is Tone. This research is important to know the message conveyed by the speaker in the advertisement.

Keyword: Advertisements, Aspect of Meaning, Semantics, Types of Meaning

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Published

2023-12-31

Issue

Vol. 1 No. 2 (2023): December 2023

Section

Articles

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Copyright (c) 2023 Aviza Alyama Aviza, Danang Dwi Harmoko, Suwarsito Suwarsito

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